Skincare brand CeraVe topped a ranking of the most effective Super Bowl LVIII brands on TikTok in the United States in Feburary 2024, reaching an aggregated creative effectiveness score (CES) of 5.7. Paramount+ followed with a score of 5.13, while Dunkin Donuts rounded out the top three with 5.11.
Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024
(index score)
Source evaluated content using a content testing platform, including facial coding, eye tracking and survey responses, to determine which had the biggest emotional and business impact on viewer.
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Marketing Dive. (February 12, 2024). Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive. "Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score)." Chart. February 12, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive. (2024). Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive. "Most Effective Super Bowl Lviii Brands on Tiktok in The United States as of February 12, 2024 (Index Score)." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1553602/most-effective-super-bowl-brands-tik-tok/
Marketing Dive, Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score) Statista, https://www.statista.com/statistics/1553602/most-effective-super-bowl-brands-tik-tok/ (last visited June 07, 2025)
Most effective Super Bowl LVIII brands on TikTok in the United States as of February 12, 2024 (index score) [Graph], Marketing Dive, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1553602/most-effective-super-bowl-brands-tik-tok/
