Major brands in TV ads South Korea 2024, by ad impressions

Published by Statista Research Department, May 22, 2025

Between January and November 2024, the dental medicine Igatan F Capsules was the brand that had the most ad impressions on television in South Korea, at around seven billion impressions. This was based on the number of set-top boxes, also known as cable boxes or receivers, that were exposed to TV ads featuring a given brand, including repeats.

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Leading brands in TV advertising in South Korea as of November 2024, by number of ad impressions (in billions)

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Release date

January 2025

Region

South Korea

Survey time period

January to November 2024

Special properties

number of set-top boxes exposed to ads, including repeats

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Statistics on " TV advertising in South Korea "

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Advertising industry overview

6

TV advertising

5

Cable TV advertising

7

Terrestrial TV advertising

8

TV use

6

Leading advertisers

6

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Topics

TV advertising in South KoreaAdvertising industry in South KoreaDigital advertising in South KoreaTelevision industry in South KoreaTV consumption in South Korea
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