Major financial sectors in TV ads South Korea 2024, by share of voice

Published by Statista Research Department, May 22, 2025

Between January and November 2024, insurances held the largest share of voice (SOV) in financial advertising on South Korean TV, accounting for 42 percent. This was followed by banking and financial institution PR, each with a 15 percent share. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to a TV ad featuring a given brand or product, including repeats.

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Leading sectors in financial advertising on TV in South Korea as of November 2024, by share of voice

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Release date

January 2025

Region

South Korea

Survey time period

January to November 2024

Special properties

share of set-top boxes exposed to ads, including repeats

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