Between January and November 2024, industry PR had the highest number of ad impressions in business and industry advertising on South Korean TV, at around six billion impressions. This was followed by job recruitment and other business. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to a TV ad featuring a given brand or product, including repeats.
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IGAWorks. (January 21, 2025). Leading sectors in business and industry advertising on TV in South Korea as of November 2024, by ad impressions (in billions) [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1553756/south-korea-main-business-sectors-by-tv-ad-impressions/
IGAWorks. "Leading sectors in business and industry advertising on TV in South Korea as of November 2024, by ad impressions (in billions)." Chart. January 21, 2025. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1553756/south-korea-main-business-sectors-by-tv-ad-impressions/
IGAWorks. (2025). Leading sectors in business and industry advertising on TV in South Korea as of November 2024, by ad impressions (in billions). Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1553756/south-korea-main-business-sectors-by-tv-ad-impressions/
IGAWorks. "Leading Sectors in Business and Industry Advertising on Tv in South Korea as of November 2024, by Ad Impressions (in Billions)." Statista, Statista Inc., 21 Jan 2025, https://www.statista.com/statistics/1553756/south-korea-main-business-sectors-by-tv-ad-impressions/
IGAWorks, Leading sectors in business and industry advertising on TV in South Korea as of November 2024, by ad impressions (in billions) Statista, https://www.statista.com/statistics/1553756/south-korea-main-business-sectors-by-tv-ad-impressions/ (last visited July 12, 2025)
Leading sectors in business and industry advertising on TV in South Korea as of November 2024, by ad impressions (in billions) [Graph], IGAWorks, January 21, 2025. [Online]. Available: https://www.statista.com/statistics/1553756/south-korea-main-business-sectors-by-tv-ad-impressions/