According to a global 2025 study among marketers, 36.6 percent of respondents stated that artificial intelligence's (AI) impact on outcomes in influencer marketing somewhat improved. Another 29.8 percent of respondents said the outcomes significantly improved, compared to roughly two percent who said they significantly worsened.
Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Influencer Marketing Hub. (January 30, 2025). Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. "Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025." Chart. January 30, 2025. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. (2025). Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. "Share of Marketing Professionals Reporting Artificial Intelligence's (Ai) Impact on Influencer Marketing Outcomes Worldwide as of January 2025." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub, Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 Statista, https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/ (last visited May 13, 2025)
Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 [Graph], Influencer Marketing Hub, January 30, 2025. [Online]. Available: https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
