According to a global 2025 study among marketers, 36.6 percent of respondents stated that artificial intelligence's (AI) impact on outcomes in influencer marketing somewhat improved. Another 29.8 percent of respondents said the outcomes significantly improved, compared to roughly two percent who said they significantly worsened.
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Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025
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Influencer Marketing Hub. (January 30, 2025). Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. "Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025." Chart. January 30, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. (2025). Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub. "Share of Marketing Professionals Reporting Artificial Intelligence's (Ai) Impact on Influencer Marketing Outcomes Worldwide as of January 2025." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
Influencer Marketing Hub, Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 Statista, https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/ (last visited July 06, 2025)
Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025 [Graph], Influencer Marketing Hub, January 30, 2025. [Online]. Available: https://www.statista.com/statistics/1553793/views-ai-impact-influencer-marketing-outcomes-worldwide/
