Types of cosmetics used by consumers Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Feb 7, 2025

According to a survey conducted by Rakuten Insight among cosmetic consumers in Indonesia in September 2024, approximately 79 percent of respondents indicated that they used hygiene or personal care products. In contrast, 44 percent of respondents used decorative cosmetics such as makeup and lipstick.

Types of cosmetics used by consumers in Indonesia as of September 2024

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Showing entries 1 to 7 (7 entries in total)
Statistic: Types of cosmetics used by consumers in Indonesia as of September 2024

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Source

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In cooperation with

Rakuten Insight

Release date

January 2025

Region

Indonesia

Survey time period

September 12 to 30, 2024

Number of respondents

10,434 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following categories of cosmetics do you use? (Choose all that apply)"

Respondents were allowed to choose multiple answers.

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Statistics on " Cosmetics and personal care market in Indonesia "

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Topics

Cosmetics and personal care market in IndonesiaE-commerce in IndonesiaFMCG market in IndonesiaMakeup market in IndonesiaConsumer shopping behavior in Indonesia
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