Leading priorities when buying cosmetics Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Feb 7, 2025

According to a survey conducted by Rakuten Insight among cosmetics consumers in Indonesia in September 2024, 58 percent of respondents indicated that moisturizing properties were their top priority in buying cosmetic products. In contrast, celebrity endorsement and inclusive advertisement were the least of their considerations in purchasing beauty products.

Leading priorities when buying cosmetics among consumers in Indonesia as of September 2024

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Release date

January 2025

Region

Indonesia

Survey time period

September 12 to 30, 2024

Number of respondents

10,434 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "What are your top priorities when buying cosmetics? (Choose all that apply)"

Respondents were allowed to choose multiple answers.

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Overview

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International trade

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Consumer behavior

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Topics

Cosmetics and personal care market in IndonesiaE-commerce in IndonesiaFMCG market in IndonesiaMakeup market in IndonesiaConsumer shopping behavior in Indonesia
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