Most used cosmetics brands Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Feb 7, 2025

According to a survey conducted by Rakuten Insight among cosmetics consumers in Indonesia in September 2024, 54 percent of respondents answered that they used beauty products from Wardah, making it the leading brand of choice. In contrast, three percent of respondents had used cosmetics from a local brand, By Lizzie Parra (BLP).

Most used cosmetics brands among consumers in Indonesia as of September 2024

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Release date

January 2025

Region

Indonesia

Survey time period

September 12 to 30, 2024

Number of respondents

10,434 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following cosmetic brands do you use? (Choose all that applies)"

Respondents were allowed to choose multiple answers.

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Statistics on " Cosmetics and personal care market in Indonesia "

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Overview

7

Key segments

6

Leading brands

8

Market players

4

International trade

6

Consumer behavior

7

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Topics

Cosmetics and personal care market in IndonesiaE-commerce in IndonesiaFMCG market in IndonesiaMakeup market in IndonesiaConsumer shopping behavior in Indonesia
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