Super Bowl viewers wanting more fan-generated ads U.S. 2024

Published by
J. G. Navarro,
Jun 10, 2025

According to an October 2024 survey among viewers in the United States, 75 percent of respondents said they wanted to see more fan-generated Super Bowl ads. 

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Share of viewers who wanted to see more fan-generated Super Bowl ads in the United States as of October 2024

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Source

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Release date

January 2025

Region

United States

Survey time period

October 2024

Number of respondents

1,000 respondents

Supplementary notes

The source states that the survey was carried out among a "representative sample of 1,000+ viewers across geographies, genders, ages and ethnicities."

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Super Bowl advertising in the U.S.
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