Key advantages of AI in influencer marketing worldwide 2025

Published by Statista Research Department, Mar 5, 2025

According to a global 2025 study among marketers, 23.6 percent of respondents stated that artificial intelligence's (AI) key advantages in influencer marketing is saving time in campaign management. Another 10.5 percent of respondents indicated that both better return on investment (ROI) predictions and improved influencer matching and selection were additional key benefits.

Main benefits of artificial intelligence (AI) in influencer marketing according to marketers worldwide as of January 2025

CharacteristicShare of respondents
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Showing entries 1 to 7 (7 entries in total)
Statistic: Main benefits of artificial intelligence (AI) in influencer marketing according to marketers worldwide as of January 2025

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Source

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Release date

January 2025

Region

Worldwide

Survey time period

As of January 2025

Number of respondents

315 respondents

Special properties

Among marketers

Supplementary notes

The source does not provide information about the survey date. The date provided is the publication date.

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Statistics on " Influencer marketing worldwide "

Other statistics that may interest you Influencer marketing worldwide

Overview

5

Regional breakdown

8

Marketer insights

8

Influencer insights

6

Leading platforms

8

Consumer insights

8

Effectiveness

6

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Topics

Artificial intelligence (AI) in influencer marketing worldwideInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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