During a 2025 study among marketers, 24.6 percent of respondents indicated that they were not utilizing artificial intelligence (AI) tools in influencer marketing. Another 20.4 percent of respondents stated they were using natural language processing tools. In comparison, ten percent of respondents were applying audience segmentation tools.
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Main usage of artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025
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Influencer Marketing Hub. (January 30, 2025). Main usage of artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025 [Graph]. In Statista. Retrieved June 18, 2025, from https://www.statista.com/statistics/1554194/main-usage-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub. "Main usage of artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025." Chart. January 30, 2025. Statista. Accessed June 18, 2025. https://www.statista.com/statistics/1554194/main-usage-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub. (2025). Main usage of artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025. Statista. Statista Inc.. Accessed: June 18, 2025. https://www.statista.com/statistics/1554194/main-usage-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub. "Main Usage of Artificial Intelligence (Ai) Tools in Influencer Marketing According to Marketers Worldwide as of January 2025." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/statistics/1554194/main-usage-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub, Main usage of artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025 Statista, https://www.statista.com/statistics/1554194/main-usage-ai-tools-influencer-marketing-worldwide/ (last visited June 18, 2025)
Main usage of artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025 [Graph], Influencer Marketing Hub, January 30, 2025. [Online]. Available: https://www.statista.com/statistics/1554194/main-usage-ai-tools-influencer-marketing-worldwide/
