During a 2025 study among marketers and industry leaders worldwide, roughly 20 percent of respondents indicated that both better predictive analytics and more automated and streamlined communication features would enhance artificial intelligence (AI) tools in influencer marketing. In comparison, approximately three percent of respondents suggested improved AI content moderation would be an improved feature.
Main features to improve artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Influencer Marketing Hub. (January 30, 2025). Main features to improve artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1554199/key-features-improve-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub. "Main features to improve artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025." Chart. January 30, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1554199/key-features-improve-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub. (2025). Main features to improve artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1554199/key-features-improve-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub. "Main Features to Improve Artificial Intelligence (Ai) Tools in Influencer Marketing According to Marketers Worldwide as of January 2025." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/statistics/1554199/key-features-improve-ai-tools-influencer-marketing-worldwide/
Influencer Marketing Hub, Main features to improve artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025 Statista, https://www.statista.com/statistics/1554199/key-features-improve-ai-tools-influencer-marketing-worldwide/ (last visited June 07, 2025)
Main features to improve artificial intelligence (AI) tools in influencer marketing according to marketers worldwide as of January 2025 [Graph], Influencer Marketing Hub, January 30, 2025. [Online]. Available: https://www.statista.com/statistics/1554199/key-features-improve-ai-tools-influencer-marketing-worldwide/