According to a survey conducted in February 2024, over 62 percent of respondents in their twenties reported having experience with subscriptions, the highest proportion among all age groups. Japan's subscription market offers a wide range of subscription services, including those for physical goods, as well as store and digital services.
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Share of people who have used subscription services in Japan as of February 2024, by age group
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Appliv Topics. (March 11, 2024). Share of people who have used subscription services in Japan as of February 2024, by age group [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics. "Share of people who have used subscription services in Japan as of February 2024, by age group." Chart. March 11, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics. (2024). Share of people who have used subscription services in Japan as of February 2024, by age group. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics. "Share of People Who Have Used Subscription Services in Japan as of February 2024, by Age Group." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1556984/japan-subscription-user-ratio-by-age-group/
Appliv Topics, Share of people who have used subscription services in Japan as of February 2024, by age group Statista, https://www.statista.com/statistics/1556984/japan-subscription-user-ratio-by-age-group/ (last visited July 12, 2025)
Share of people who have used subscription services in Japan as of February 2024, by age group [Graph], Appliv Topics, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1556984/japan-subscription-user-ratio-by-age-group/
