According to a survey conducted in February 2024, around 32 percent of respondents stated that they saved less than five thousand yen yearly by cancelling subscriptions. Japan's subscription market offers a wide range of subscription services, including those for physical goods, as well as store and digital services. The majority of Japanese users were subscribed to one or two services.
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Average annual amount saved by cancelling subscriptions in Japan as of February 2024
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Appliv Topics. (March 11, 2024). Average annual amount saved by cancelling subscriptions in Japan as of February 2024 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1557065/japan-yearly-amount-saved-by-cancelling-subscriptions/
Appliv Topics. "Average annual amount saved by cancelling subscriptions in Japan as of February 2024." Chart. March 11, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1557065/japan-yearly-amount-saved-by-cancelling-subscriptions/
Appliv Topics. (2024). Average annual amount saved by cancelling subscriptions in Japan as of February 2024. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1557065/japan-yearly-amount-saved-by-cancelling-subscriptions/
Appliv Topics. "Average Annual Amount Saved by Cancelling Subscriptions in Japan as of February 2024." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1557065/japan-yearly-amount-saved-by-cancelling-subscriptions/
Appliv Topics, Average annual amount saved by cancelling subscriptions in Japan as of February 2024 Statista, https://www.statista.com/statistics/1557065/japan-yearly-amount-saved-by-cancelling-subscriptions/ (last visited July 13, 2025)
Average annual amount saved by cancelling subscriptions in Japan as of February 2024 [Graph], Appliv Topics, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1557065/japan-yearly-amount-saved-by-cancelling-subscriptions/