Favorite shopping platforms among university students in China 2024

Published by
Lai Lin Thomala,
Mar 12, 2025

With ubiquitous discount offers and fast delivery services, online shopping has become more popular among price-sensitive university students in China. Based on a 2024 online survey among university students in China, Taobao and Tmall remained the go-to e-commerce platforms, capturing almost 40 percent of the response rate. Pinduoduo, Douyin, and JD.com, and Jinxi.com also had a strong presence, each with a sizable 30 percent of respondents reporting the use.

Popular online shopping platforms among university students in China in 2024

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Release date

January 2025

Region

China

Survey time period

July 2024

Number of respondents

1,354 university students

Special properties

multiple answers were allowed

Method of interview

Online survey

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