Favorite shopping platforms among university students in China 2024

Published by
Lai Lin Thomala,
Mar 12, 2025

With ubiquitous discount offers and fast delivery services, online shopping has become more popular among price-sensitive university students in China. Based on a 2024 online survey among university students in China, Taobao and Tmall remained the go-to e-commerce platforms, capturing almost 40 percent of the response rate. Pinduoduo, Douyin, and JD.com, and Jinxi.com also had a strong presence, each with a sizable 30 percent of respondents reporting the use.

Popular online shopping platforms among university students in China in 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2025

Region

China

Survey time period

July 2024

Number of respondents

1,354 university students

Special properties

multiple answers were allowed

Method of interview

Online survey

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " WeChat "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you WeChat

Overview

5

Major markets

6

Brand strength

5

WeChat Mini Programs

5

WeChat users

7

Further Content: You might find this interesting as well

Topics

WeChatSocial media in ChinaTencent HoldingsMobile apps in ChinaMini-program platforms in China
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.