Least eco-friendly brands according to consumers in the United States 2024

Published by Statista Research Department, Feb 12, 2025

Upon being surveyed in 2024, environmentally conscious U.S. consumers shared that they were least likely to consider purchasing clothing, shoes, accessories or luggage from Adidas, which earned a score of over 30 percent. Victoria's Secret followed in second, with a target score of 15 percent.

Brands rejected by environmentally engaged consumers in the United States in 2024

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Release date

December 2024

Region

United States

Survey time period

November 24, 2024

Supplementary notes

Survey type and number of participants not specified by source.

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Statistics on " Sustainable fashion shopping behavior in the United States "

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Overview

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Sustainable fashion shopping

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Consumer opinions

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Sustainable fashion practices

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Topics

Sustainable fashion shopping behavior in the United StatesApparel market in the U.S.Fashion e-commerce in the United StatesSustainable fashion worldwideFast fashion e-commerce
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