During a summer 2024 survey, approximately 89 percent of responding decision makers in Europe reported regularly using Instagram for influencer marketing, followed by TikTok with 64 percent. In comparison, 12 percent stated they would use Twitch or Pinterest.
Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of July 2024
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Kolsquare. (October 14, 2024). Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of July 2024 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare. "Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of July 2024." Chart. October 14, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare. (2024). Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of July 2024. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare. "Most Used Social Media Platforms for Influencer Marketing According to Decision Makers in Selected Countries in Western Europe as of July 2024." Statista, Statista Inc., 14 Oct 2024, https://www.statista.com/statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
Kolsquare, Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of July 2024 Statista, https://www.statista.com/statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/ (last visited June 07, 2025)
Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of July 2024 [Graph], Kolsquare, October 14, 2024. [Online]. Available: https://www.statista.com/statistics/1557181/most-used-social-media-platforms-influencer-marketing-europe/
