Types of cosmetics used by consumers Philippines 2024

Published by
Christy Balita
,
Feb 12, 2025

According to a survey conducted by Rakuten Insight among cosmetics consumers in the Philippines in September 2024, 82 percent of respondents indicated that they used hygiene or personal care products such as body wash and soap. Meanwhile, 46 percent of respondents used decorative cosmetics such as makeup and lipstick.

Types of cosmetics used among consumers in the Philippines as of September 2024

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Statistic: Types of cosmetics used among consumers in the Philippines as of September 2024

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Source

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In cooperation with

Rakuten Insight

Release date

January 2025

Region

Philippines

Survey time period

September 12 to 30, 2024

Number of respondents

11,656 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: “Which of the following categories of cosmetics do you use? (Choose all that apply)”

Respondents were allowed to choose multiple answers.

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