Most-sold snus tins by Snusbolaget in Sweden 2023

Sweden's snus market continues to evolve, with nicotine-based products gaining prominence. In 2023, Velo Ice Cool Mint Strong Slim emerged as the most sold snus tin by online retailer Snusbolaget, followed by the tobacco-based Knox White Portion. This shift reflects changing consumer preferences and the growing popularity of nicotine portions.

Rising snus consumption trends

The popularity of snus in Sweden has been fluctuating over the past two decades, but in recent years it has been on an upward trajectory. By 2024, the share of daily snus consumers increased to nearly 16 percent, marking the highest level in recorded history. This represents a significant jump from the 11 percent average seen throughout the 2010s. The rise in snus consumption is further evidenced by sales figures, which reached 0.87 kg per capita in 2023.

Economic factors

Furthermore, economic circumstances appear to influence snus consumption. In 2024, a study found that 28.6 percent of men experiencing economic hardship consumed snus daily, compared to 19.6 percent of those not facing financial difficulties. This suggests that socioeconomic factors play a role in tobacco use patterns, even as the market shifts towards newer products.