Based on a 2024 survey in China, about five percent of WeChat users started to use the app within the past month before the survey period. WeChat Official Accounts, compared to the relatively new feature, WeChat Channel, had a higher proportion of long-term users. WeChat Official Accounts, launched in August 2012, serves as a content-sharing platform for both businesses and individuals in China.
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Distribution of WeChat users in China in 2024, by first-time entry point and app feature
Since the entrances to both WeChat Official Accounts and WeChat Channels are located within the WeChat application, the daily active user (DAU) metric for WeChat does not reflect specific visits to these two channels separately. Therefore, a sampling survey was conducted separately for each channel.
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Sohu. (December 10, 2024). Distribution of WeChat users in China in 2024, by first-time entry point and app feature [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu. "Distribution of WeChat users in China in 2024, by first-time entry point and app feature." Chart. December 10, 2024. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu. (2024). Distribution of WeChat users in China in 2024, by first-time entry point and app feature. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu. "Distribution of Wechat Users in China in 2024, by First-time Entry Point and App Feature." Statista, Statista Inc., 10 Dec 2024, https://www.statista.com/statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu, Distribution of WeChat users in China in 2024, by first-time entry point and app feature Statista, https://www.statista.com/statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/ (last visited June 17, 2025)
Distribution of WeChat users in China in 2024, by first-time entry point and app feature [Graph], Sohu, December 10, 2024. [Online]. Available: https://www.statista.com/statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
