The user engagement of WeChat Official Accounts has reached the plateau. A 2024 survey conducted in China discovered that only 38 percent of its users spent more time on browsing the verified business and organization accounts on WeChat than a year ago, the lowest compared to other social media asked in the survey. More than half of the surveyed WeChat Official Account users indicated that their usage time remained the same.
Changes of time spent on WeChat Official Account in China in 2024
How did your usage of this platform change compared to a year ago?
Since the access to WeChat Official Accounts and WeChat Channels are located within the WeChat app, the daily active user (DAU) metric for WeChat does not reflect specific visits to these two channels separately. Therefore, a sampling survey was conducted for each channel.
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Sohu. (December 10, 2024). Changes of time spent on WeChat Official Account in China in 2024 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1557446/china-change-in-time-spent-on-wechat-official-account/
Sohu. "Changes of time spent on WeChat Official Account in China in 2024." Chart. December 10, 2024. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1557446/china-change-in-time-spent-on-wechat-official-account/
Sohu. (2024). Changes of time spent on WeChat Official Account in China in 2024. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1557446/china-change-in-time-spent-on-wechat-official-account/
Sohu. "Changes of Time Spent on Wechat Official Account in China in 2024." Statista, Statista Inc., 10 Dec 2024, https://www.statista.com/statistics/1557446/china-change-in-time-spent-on-wechat-official-account/
Sohu, Changes of time spent on WeChat Official Account in China in 2024 Statista, https://www.statista.com/statistics/1557446/china-change-in-time-spent-on-wechat-official-account/ (last visited June 05, 2025)
Changes of time spent on WeChat Official Account in China in 2024 [Graph], Sohu, December 10, 2024. [Online]. Available: https://www.statista.com/statistics/1557446/china-change-in-time-spent-on-wechat-official-account/
