Young adults' subscription user ratio in Japan 2021-2023

Published by Statista Research Department, Feb 13, 2025

According to a survey conducted in December 2023, almost 43 percent of young adults in their twenties in Japan were using subscription services. Annual surveys revealed that the subscription rate among young adults floated around 40 percent since 2021.

Share of young adults in their 20s using subscription services in Japan from 2021 to 2023

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Source

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Release date

January 2024

Region

Japan

Survey time period

2020 to 2023

Number of respondents

1,000 respondents

Age group

20-29 years

Method of interview

Online survey

Supplementary notes

Figures are based on annual surveys conducted between November and December of each stated year. Data prior to 2022 come from previous reports.

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Overview

5

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Subscription management

5

Young subscribers

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