Preferred channel for purchasing FMCG products among urban Indians Q4 2023

Published by A. Minhas, Feb 13, 2025

As of fourth quarter of 2023, modern trade was the go-to channel for the purchase of FMCG products among 41 percent of urban consumers in India. On the other hand, with the rise in internet penetration, e-commerce is gaining traction among 22 percent of urban Indians. 

Preferred channel for purchasing FMCG products among urban Indian in fourth quarter in 2023

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Release date

October 2024

Region

India

Survey time period

Q4 2023

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Statistics on " FMCG in India "

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Key figures

4

Segments

6

Leading FMCG conglomerates

6

Market players

7

Consumer behavior

5

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Topics

FMCG in IndiaTobacco market in IndiaSpice market in IndiaApparel market in IndiaJewelry market in India
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