Valentine's Day alcohol purchase plans U.S. 2025

Published by Jan Conway, Feb 12, 2025

Among adults in the United States who planned on purchasing alcohol for Valentine's Day in 2025, 45 percent intended on buying wine. A further 42 percent considered buying champagne or prosecco. Only one percent planned on buying gin.

Planned alcoholic beverage purchase for Valentines Day in the United States in 2025

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Release date

January 2025

Region

United States

Survey time period

January 2025

Number of respondents

1,884 respondents

Age group

18 years and older

Special properties

Weighted to U.S. Census on age and gender

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Statistics on " Valentine's Day in the United States "

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Other statistics that may interest you Valentine's Day in the United States

Overview

8

Celebrating Valentine's Day

8

Shopping behavior

8

Spending intentions

8

Online Valentine's Day searches

4

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Topics

Valentine's Day in the U.S.U.S. Christmas season shoppingChocolate in the United StatesHoliday season e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behavior
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