Apple TV+ penetration rate worldwide 2022-2024, by region

Published by
Julia Stoll,
Feb 12, 2025

Globally, Apple TV+ reached the highest penetration rate in the United States and Canada, jumping from 20 percent at the end of 2022 to 25 percent in early 2024. In contrast, the streaming service recorded the lowest audience in Latin America, with a penetration rate remaining stable at three percent in the same period.

Penetration rate of Apple TV Plus worldwide from 4th quarter 2022 to 1st quarter 2024, by region

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Release date

November 2024

Region

Worldwide

Survey time period

Q1 2022 to Q4 2024

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Subscription video-on-demand in the United StatesAmazon Prime VideoHuluMaxNetflix usage in the United States
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