According to a survey by Rakuten Insight in September 2024, about 88 percent of respondents from China used hygiene or personal care products, which include products such as body wash or soaps. In comparison, around 80 percent of respondents from South Korea used skin care products, such as face creams or body lotions.
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Types of cosmetics used by consumers in the Asia-Pacific region as of September 2024, by country or territory
Original question: "Which of the following categories of cosmetics do you use? (Choose all that apply)"
Number of respondents in: China - 3,752; Hong Kong - 2,741; Indonesia - 10,434; India - 21,135; Japan - 472; South Korea - 4,475; Malaysia - 10,128; the Philippines - 11,656; Singapore - 4,579; Thailand - 15,228; Taiwan - 9,958; and Vietnam - 3,440.
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Rakuten Insight. (January 27, 2025). Types of cosmetics used by consumers in the Asia-Pacific region as of September 2024, by country or territory [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1557630/apac-types-of-cosmetics-used-by-consumers-by-country-or-territory/
Rakuten Insight. "Types of cosmetics used by consumers in the Asia-Pacific region as of September 2024, by country or territory." Chart. January 27, 2025. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1557630/apac-types-of-cosmetics-used-by-consumers-by-country-or-territory/
Rakuten Insight. (2025). Types of cosmetics used by consumers in the Asia-Pacific region as of September 2024, by country or territory. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1557630/apac-types-of-cosmetics-used-by-consumers-by-country-or-territory/
Rakuten Insight. "Types of Cosmetics Used by Consumers in The Asia-pacific Region as of September 2024, by Country or Territory." Statista, Statista Inc., 27 Jan 2025, https://www.statista.com/statistics/1557630/apac-types-of-cosmetics-used-by-consumers-by-country-or-territory/
Rakuten Insight, Types of cosmetics used by consumers in the Asia-Pacific region as of September 2024, by country or territory Statista, https://www.statista.com/statistics/1557630/apac-types-of-cosmetics-used-by-consumers-by-country-or-territory/ (last visited June 29, 2025)
Types of cosmetics used by consumers in the Asia-Pacific region as of September 2024, by country or territory [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: https://www.statista.com/statistics/1557630/apac-types-of-cosmetics-used-by-consumers-by-country-or-territory/
