Monthly SVOD churn rate in the U.S. 2023-2024

Published by
Julia Stoll,
Feb 12, 2025

In August 2024, the net churn rate of SVOD subscribers in the United States amounted to 3.5 percent, excluding resubscribers. Throughout the period from the beginning of 2023 to mid-2024, SVOD churn peaked in January 2024 at 3.8 percent.

Subscription video-on-demand (SVOD) churn rate in the United States from January 2023 to August 2024

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Release date

November 2024

Region

United States

Survey time period

January 2023 to August 2024

Supplementary notes

Gross churn is the number of cancellations in a month divided by the previous month's subscribers. Net churn subtracts resubscribers from cancellations, then divides by the previous month's subscribers. A churn occurs when subscribers lose access to the subscription or on the explicit cancellation date.

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Overview

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Content

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Platforms

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Demographics

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User behavior

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Churn

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Topics

Subscription video-on-demand in the United StatesAmazon Prime VideoHuluMaxNetflix usage in the United States
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