Main ways digital travelers used generative AI for leisure travel in the U.S. 2024

Published by Statista Research Department, Feb 17, 2025

A 2024 study explored the main ways digital travelers in the United States used generative AI for leisure travel. While 65 percent of the sample reported having used this tool to get ideas about where to go, less than 40 percent of respondents mentioned having used generative AI for researching car rentals.

Main ways digital travelers used generative AI for leisure travel in the United States as of 2024

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Release date

December 2024

Region

United States

Survey time period

2024

Number of respondents

1,502 respondents

Special properties

digital travelers (i.e. traveler consumers who use technology for trip planning and execution)¹

Supplementary notes

¹ The source mentioned that 39 percent of the sample was aware of and had used generative AI.

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