According to a survey conducted in 2024, nearly 70 percent of Italian consumers would have liked to have had background information on a brand, such as where the products were manufactured and the brand's suppliers before making a purchase. In the United Kingdom the share of responses reached around 55.7 percent.
Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024
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Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024
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Première Vision. (September 4, 2024). Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision. "Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024." Chart. September 4, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision. (2024). Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision. "Share of Consumers Who Want to Have More Information about a Brand before a Purchase in Selected Countries in 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
Première Vision, Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024 Statista, https://www.statista.com/statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/ (last visited May 07, 2025)
Share of consumers who want to have more information about a brand before a purchase in selected countries in 2024 [Graph], Première Vision, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1557791/sustainable-fashion-brand-background-information-requirements-of-global-consumers/
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