In a survey conducted in the Asia-Pacific region in 2024, about 81 percent of respondents from Japan stated that they were most likely to spend more on experiences when they travel domestically. In comparison, around 62 percent of respondents in China answered that they intended to spend more on beauty and skincare during domestic travels.
Spending intent during domestic travel among consumers in the Asia-Pacific region in 2024, by country or territory
Original question: "When you travel domestically, besides your hotel stay, which of the following are you most likely to spend more on?"
The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), South Korea, and Taiwan.
Premium lifestyle consumers refers to EUR 1,200 minimum spending on premium products in the previous 6 months.Â
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Bluebell Group. (March 13, 2024). Spending intent during domestic travel among consumers in the Asia-Pacific region in 2024, by country or territory [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1557844/apac-spending-intent-of-domestic-travel-by-country-or-territory/
Bluebell Group. "Spending intent during domestic travel among consumers in the Asia-Pacific region in 2024, by country or territory." Chart. March 13, 2024. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1557844/apac-spending-intent-of-domestic-travel-by-country-or-territory/
Bluebell Group. (2024). Spending intent during domestic travel among consumers in the Asia-Pacific region in 2024, by country or territory. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1557844/apac-spending-intent-of-domestic-travel-by-country-or-territory/
Bluebell Group. "Spending Intent during Domestic Travel among Consumers in The Asia-pacific Region in 2024, by Country or Territory." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1557844/apac-spending-intent-of-domestic-travel-by-country-or-territory/
Bluebell Group, Spending intent during domestic travel among consumers in the Asia-Pacific region in 2024, by country or territory Statista, https://www.statista.com/statistics/1557844/apac-spending-intent-of-domestic-travel-by-country-or-territory/ (last visited April 20, 2025)
Spending intent during domestic travel among consumers in the Asia-Pacific region in 2024, by country or territory [Graph], Bluebell Group, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1557844/apac-spending-intent-of-domestic-travel-by-country-or-territory/
