A February 2024 global survey analyzed the percentage of travelers across generations who wanted the help of travel agents or trusted advisors to book trips. Millennials and Gen Z expressed the highest interest in this, at 57 percent, followed by just under half of Gen X respondents.
adults who have an income of at least 50,000 U.S. dollars equivalent and typically travel at least once a year
Method of interview
Online survey
Supplementary notes
* The number of respondents per country was as follows: United States = 2,005; Australia = 1,007; Canada = 1,002; United Kingdom = 1,002; Japan = 1,002; Mexico = 1,006; India = 1,005.
The source defined Gen Z and millennials as respondents born between 1981 and 2012, Gen X between 1965 and 1980 and Baby Boomers between 1946 and 1964.
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Amex GBT. (March 3, 2024). Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT. "Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation ." Chart. March 3, 2024. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT. (2024). Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation . Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT. "Share of Travelers That Want The Help of a Travel Agent or Trusted Advisor to Book a Trip Worldwide as of February 2024, by Generation ." Statista, Statista Inc., 3 Mar 2024, https://www.statista.com/statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
Amex GBT, Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation Statista, https://www.statista.com/statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/ (last visited July 04, 2025)
Share of travelers that want the help of a travel agent or trusted advisor to book a trip worldwide as of February 2024, by generation [Graph], Amex GBT, March 3, 2024. [Online]. Available: https://www.statista.com/statistics/1557976/travelers-booking-with-travel-agent-generation-worldwide/
