In a survey conducted in September 2024 by Rakuten Insight, Lakmé was the most used brand by the majority of Indian consumers. Comparatively, 29 percent of respondents indicated using Maybelline as their go-to cosmetic brand.
Most used cosmetics brand in India as of September 2024
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Most used cosmetics brand in India as of September 2024
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Rakuten Insight. (January 27, 2025). Most used cosmetics brand in India as of September 2024 [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1558189/india-most-used-cosmetics-brand/
Rakuten Insight. "Most used cosmetics brand in India as of September 2024." Chart. January 27, 2025. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1558189/india-most-used-cosmetics-brand/
Rakuten Insight. (2025). Most used cosmetics brand in India as of September 2024. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1558189/india-most-used-cosmetics-brand/
Rakuten Insight. "Most Used Cosmetics Brand in India as of September 2024." Statista, Statista Inc., 27 Jan 2025, https://www.statista.com/statistics/1558189/india-most-used-cosmetics-brand/
Rakuten Insight, Most used cosmetics brand in India as of September 2024 Statista, https://www.statista.com/statistics/1558189/india-most-used-cosmetics-brand/ (last visited May 15, 2025)
Most used cosmetics brand in India as of September 2024 [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: https://www.statista.com/statistics/1558189/india-most-used-cosmetics-brand/
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