Preferred purchase channel for cosmetics shopping in India 2024

Published by A. Minhas, Feb 18, 2025

According to a survey by Rakuten Insight, in September 2024, online marketplace like Amazon was the preferred channel for the purchase of cosmetics in India, as indicated by 54 percent of respondents. Meanwhile, supermarket was the next preferred channel for buying cosmetics.

Preferred purchase channel for cosmetics shopping India as of September 2024

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Release date

January 2025

Region

India

Survey time period

September 12 to 30, 2024

Number of respondents

21,135 respondents

Age group

16 years and above

Special properties

among 9,024 female and 12,111 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: Which shopping channels do you use for purchasing cosmetics? (Choose up to three of the most relevant answers)

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