Share of United States shoppers who buy new clothing vs. buying clothing on sale 2024

Published by
E. Tcholakova,
Feb 19, 2025

According to a survey conducted in September 2024, nearly 40 percent of American shoppers said that the entirety of their fashion purchases consisted of new clothes. Just over 45 percent shared that they would only buy clothing if it was on sale. 

Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024

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Release date

October 2024

Region

United States

Survey time period

September 2024

Number of respondents

885*

Age group

18-73 years

Supplementary notes

Survey type not specified by source.

*Of which 40.49 percent were men, 48 percent women, and three percent were either nonbinary or chose not to disclose.

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Apparel and footwear consumer behavior in the U.S.Apparel market in the U.S.Fashion e-commerce in the United StatesApparel market in the UKApparel market in Europe
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