According to a survey conducted in September 2024, nearly 40 percent of American shoppers said that the entirety of their fashion purchases consisted of new clothes. Just over 45 percent shared that they would only buy clothing if it was on sale.
Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024
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Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024
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Luke Zion Jewelry. (October 6, 2024). Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1558272/share-of-us-shoppers-who-buy-all-clothing-new-vs-on-sale/
Luke Zion Jewelry. "Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024." Chart. October 6, 2024. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1558272/share-of-us-shoppers-who-buy-all-clothing-new-vs-on-sale/
Luke Zion Jewelry. (2024). Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1558272/share-of-us-shoppers-who-buy-all-clothing-new-vs-on-sale/
Luke Zion Jewelry. "Share of Shoppers Who Buy New Clothing or Only Buy Clothing on Sale in The United States in 2024." Statista, Statista Inc., 6 Oct 2024, https://www.statista.com/statistics/1558272/share-of-us-shoppers-who-buy-all-clothing-new-vs-on-sale/
Luke Zion Jewelry, Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024 Statista, https://www.statista.com/statistics/1558272/share-of-us-shoppers-who-buy-all-clothing-new-vs-on-sale/ (last visited May 10, 2025)
Share of shoppers who buy new clothing or only buy clothing on sale in the United States in 2024 [Graph], Luke Zion Jewelry, October 6, 2024. [Online]. Available: https://www.statista.com/statistics/1558272/share-of-us-shoppers-who-buy-all-clothing-new-vs-on-sale/
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