According to a summer 2024 survey, 50 percent of responding marketing decision makers in Europe reported the greatest challenge in influencer marketing was an accurate measurement of the return on investment (ROI) or the return on advertising (ROA) of a campaign. Another 41 percent of respondents stated finding the right balance between brand control and the freedom of influencers was a challenge. In comparison, 14 percent said social media platforms adding, changing, or removing features was a challenge.
Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of July 2024
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Kolsquare. (October 14, 2024). Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of July 2024 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare. "Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of July 2024." Chart. October 14, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare. (2024). Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of July 2024. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare. "Common Challenges Faced by Marketing Decision Makers in Influencer Marketing in Selected Countries in Western Europe as of July 2024." Statista, Statista Inc., 14 Oct 2024, https://www.statista.com/statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
Kolsquare, Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of July 2024 Statista, https://www.statista.com/statistics/1558287/decision-maker-challenges-influencer-marketing-europe/ (last visited June 06, 2025)
Common challenges faced by marketing decision makers in influencer marketing in selected countries in Western Europe as of July 2024 [Graph], Kolsquare, October 14, 2024. [Online]. Available: https://www.statista.com/statistics/1558287/decision-maker-challenges-influencer-marketing-europe/
