According to a November 2024 survey, four out of 10 consumers worldwide reported using an AI-based tool for travel planning. While 12 percent of respondents used artificial intelligence both when planning a trip and during a vacation, 17 percent of the sample relied on AI tools only for travel planning.
Share of consumers who used an AI-based tool for travel planning worldwide as of November 2024
The number of respondents per country was as follows: Australia (1,000), Brazil (1,000), China (1,002), France (1,002), Germany (1,001), Singapore (1,001), South Korea (1,001), United Arab Emirates (1,003), United Kingdom (1,001), and the United States (1,001).
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Kantar. (February 4, 2025). Share of consumers who used an AI-based tool for travel planning worldwide as of November 2024 [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/1558304/ai-use-travel-planning-worldwide/
Kantar. "Share of consumers who used an AI-based tool for travel planning worldwide as of November 2024." Chart. February 4, 2025. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/1558304/ai-use-travel-planning-worldwide/
Kantar. (2025). Share of consumers who used an AI-based tool for travel planning worldwide as of November 2024. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/1558304/ai-use-travel-planning-worldwide/
Kantar. "Share of Consumers Who Used An Ai-based Tool for Travel Planning Worldwide as of November 2024." Statista, Statista Inc., 4 Feb 2025, https://www.statista.com/statistics/1558304/ai-use-travel-planning-worldwide/
Kantar, Share of consumers who used an AI-based tool for travel planning worldwide as of November 2024 Statista, https://www.statista.com/statistics/1558304/ai-use-travel-planning-worldwide/ (last visited June 09, 2025)
Share of consumers who used an AI-based tool for travel planning worldwide as of November 2024 [Graph], Kantar, February 4, 2025. [Online]. Available: https://www.statista.com/statistics/1558304/ai-use-travel-planning-worldwide/
