According to a November 2024 global survey, the main reason consumers used an AI-based tool for travel planning was to create itineraries optimized to personal interests. While roughly half of the sample stated so, 43 percent of respondents reported using artificial intelligence to access accommodation, activity, or transportation advice.
Main reasons consumers used an AI-based tool for travel planning worldwide as of November 2024
¹ Total survey count. The number of respondents per country was as follows: Australia (1,000), Brazil (1,000), China (1,002), France (1,002), Germany (1,001), Singapore (1,001), South Korea (1,001), United Arab Emirates (1,003), United Kingdom (1,001), and the United States (1,001).
The source specified that 40 percent of all respondents used an AI-based tool for travel planning.
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Kantar. (February 4, 2025). Main reasons consumers used an AI-based tool for travel planning worldwide as of November 2024 [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/1558349/ai-use-travel-planning-by-reason-worldwide/
Kantar. "Main reasons consumers used an AI-based tool for travel planning worldwide as of November 2024 ." Chart. February 4, 2025. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/1558349/ai-use-travel-planning-by-reason-worldwide/
Kantar. (2025). Main reasons consumers used an AI-based tool for travel planning worldwide as of November 2024 . Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/1558349/ai-use-travel-planning-by-reason-worldwide/
Kantar. "Main Reasons Consumers Used An Ai-based Tool for Travel Planning Worldwide as of November 2024 ." Statista, Statista Inc., 4 Feb 2025, https://www.statista.com/statistics/1558349/ai-use-travel-planning-by-reason-worldwide/
Kantar, Main reasons consumers used an AI-based tool for travel planning worldwide as of November 2024 Statista, https://www.statista.com/statistics/1558349/ai-use-travel-planning-by-reason-worldwide/ (last visited June 09, 2025)
Main reasons consumers used an AI-based tool for travel planning worldwide as of November 2024 [Graph], Kantar, February 4, 2025. [Online]. Available: https://www.statista.com/statistics/1558349/ai-use-travel-planning-by-reason-worldwide/
