As of 2024, the vast majority of global institutional investors had a negative sentiment towards the issue of greenwashing. Many survey respondents noted the issue had increased, with 85 percent stating this was a "somewhat greater problem" or a "much greater problem". Roughly five percent of those surveyed felt greenwashing was "somewhat or much less" of a problem.
Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
Survey participants were asked to respond to the following statement presented by the source; "Greenwashing is a ____ compared with five years ago ".
The following details regarding survey methodology were added by the source; "The decision-makers who were surveyed work for asset management firms, wealth management firms, private banks, insurers, pension funds, family offices, foundations, endowment funds and sovereign wealth funds. Their job titles include vice president or director of investments, chief investment officer, head of ESG/sustainable investments, portfolio manager and other investment decision-maker. Their institutions’ assets under management (AUM) range from less than 1 billion U.S. dollars to 50 billion U.S. dollars or more."
The total may deviate from 100 percent due to rounding.Â
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EY. (December 6, 2024). Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
[Graph]. In Statista. Retrieved May 23, 2025, from https://www.statista.com/statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY. "Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
." Chart. December 6, 2024. Statista. Accessed May 23, 2025. https://www.statista.com/statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY. (2024). Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
. Statista. Statista Inc.. Accessed: May 23, 2025. https://www.statista.com/statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY. "Degree Institutional Investors Perceive Greenwashing Has Increased in The Last Five Years Worldwide in 2024
." Statista, Statista Inc., 6 Dec 2024, https://www.statista.com/statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
EY, Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
Statista, https://www.statista.com/statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/ (last visited May 23, 2025)
Degree institutional investors perceive greenwashing has increased in the last five years worldwide in 2024
[Graph], EY, December 6, 2024. [Online]. Available: https://www.statista.com/statistics/1558386/institutional-investors-sentiment-around-greenwashing-as-an-issue-worldwide/
