Effect of influencer PR posts on brand trust Japan 2024, by age group

Published by Statista Research Department, Mar 3, 2025

According to a survey conducted in Japan in April 2024, 31.5 percent of respondents aged 15 to 19 years old stated that their trust in a brand increases after seeing a PR post by an influencer. While the share was almost equally high among those in their twenties, it was lower among older age groups.

Effect of influencer PR posts on trust in brands in Japan as of April 2024, by age group

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Release date

May 2024

Region

Japan

Survey time period

April 25 to 27, 2024

Number of respondents

1,000*

Age group

15-59 years

Method of interview

Online survey

Supplementary notes

*All respondents had previously stated that they had seen PR postings of influencers.

Respondents were asked whether their trust in a brand changes after seeing a PR post by an influencer.

Sample size of age groups:
15 to 19 years: n=200
20 to 29 years: n=200
30 to 39 years: n=200
40 to 49 years: n=200
50 to 59 years: n=200

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Overview

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Topics

Influencer marketing in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMobile internet usage in Japan
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