Approximately 85 percent of Chinese respondents in a 2024 survey indicated they will continue or increase using omnichannel to shop. Meanwhile, around 74 percent of consumers said they will continue or increase using social commerce or live commerce to purchase things they need.
Most popular shopping channels among consumers in China as of July 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sohu. (November 19, 2024). Most popular shopping channels among consumers in China as of July 2024 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1558543/china-leading-channels-for-shopping/
Sohu. "Most popular shopping channels among consumers in China as of July 2024." Chart. November 19, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1558543/china-leading-channels-for-shopping/
Sohu. (2024). Most popular shopping channels among consumers in China as of July 2024. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1558543/china-leading-channels-for-shopping/
Sohu. "Most Popular Shopping Channels among Consumers in China as of July 2024." Statista, Statista Inc., 19 Nov 2024, https://www.statista.com/statistics/1558543/china-leading-channels-for-shopping/
Sohu, Most popular shopping channels among consumers in China as of July 2024 Statista, https://www.statista.com/statistics/1558543/china-leading-channels-for-shopping/ (last visited May 04, 2025)
Most popular shopping channels among consumers in China as of July 2024 [Graph], Sohu, November 19, 2024. [Online]. Available: https://www.statista.com/statistics/1558543/china-leading-channels-for-shopping/
