Visits to travel and tourism website viator.com worldwide 2024-2025, by device

Published by Statista Research Department, May 22, 2025

In April 2025, viator.com reported over

**
million visits. That month, mobile users accounted for most of the website's online traffic, generating roughly
**
million visits.

Viator: a key Tripadvisor's brand

Viator is Tripadvisor, Inc.'s brand that focuses on the experiential travel market with its global marketplace dedicated to tours, activities, and attractions. Breaking down Tripadvisor, Inc.'s revenue by business segment shows that Viator was the company's brand that experienced the highest growth over the past five years, generating over

***
million euros in 2024.

What are Viator's biggest competitors?

GetYourGuide, a multinational company based in Berlin, and Klook, which is headquartered in Hong Kong, are two of Viator's biggest competitors in the experiential travel market. In April 2025, global website visits to getyourguide.com exceeded

**
million. Meanwhile, the number of visits to klook.com worldwide totaled
**
 million that month.

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Estimated total number of visits to the travel and tourism website viator.com worldwide from August 2024 to April 2025, by device (in millions)

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Showing entries 1 to 9 (9 entries in total)
Statistic: Estimated total number of visits to the travel and tourism website viator.com worldwide from August 2024 to April 2025, by device (in millions)

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Release date

May 2025

Region

Worldwide

Survey time period

August 2024 to April 2025

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Statistics on " Experiential travel: tours, activities, and attractions "

Other statistics that may interest you Experiential travel: tours, activities, and attractions

Overview

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Travelers' behavior & opinions

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Key players

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Experiential travel: tours, activities, and attractionsCasinos worldwideAirbnbExpedia Group, Inc.Tripadvisor, Inc.
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