According to a 2024 survey among Chinese consumers, around 56 percent of respondents said they planned to increase their grocery spending in the next six months. Meanwhile, more than 52 percent of consumers would like to spend more on traveling in the next half year.
Share of consumers who expected spending increases in the following six months in China as of February 2024, by category
Original survey question: Thinking about your spending over the next six months, to the best of your ability, please describe your expectations on spend across the following categories.
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PwC Mainland China. (November 8, 2024). Share of consumers who expected spending increases in the following six months in China as of February 2024, by category [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China. "Share of consumers who expected spending increases in the following six months in China as of February 2024, by category." Chart. November 8, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China. (2024). Share of consumers who expected spending increases in the following six months in China as of February 2024, by category. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China. "Share of Consumers Who Expected Spending Increases in The following Six Months in China as of February 2024, by Category." Statista, Statista Inc., 8 Nov 2024, https://www.statista.com/statistics/1558577/china-future-spend-expectation-by-category/
PwC Mainland China, Share of consumers who expected spending increases in the following six months in China as of February 2024, by category Statista, https://www.statista.com/statistics/1558577/china-future-spend-expectation-by-category/ (last visited May 04, 2025)
Share of consumers who expected spending increases in the following six months in China as of February 2024, by category [Graph], PwC Mainland China, November 8, 2024. [Online]. Available: https://www.statista.com/statistics/1558577/china-future-spend-expectation-by-category/
