A 2024 survey revealed that over 90 percent of Chinese consumers prefer to buy or have already purchased high-technology products online without first checking them out offline. Consumers in China have shown increasing trust in online shopping.
Advertisement
Advertisement
Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category
Characteristic
I have purchased such items online without seeing them
I haven't bought such items online but I am willing to
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC Mainland China. (November 8, 2024). Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China. "Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category." Chart. November 8, 2024. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China. (2024). Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China. "Share of Consumers Who Are Willing to Buy High-priced Products Online without Seeing Them in China as of February 2024, by Category." Statista, Statista Inc., 8 Nov 2024, https://www.statista.com/statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
PwC Mainland China, Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category Statista, https://www.statista.com/statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/ (last visited July 07, 2025)
Share of consumers who are willing to buy high-priced products online without seeing them in China as of February 2024, by category [Graph], PwC Mainland China, November 8, 2024. [Online]. Available: https://www.statista.com/statistics/1558595/china-willingness-of-buying-expensive-items-online-by-category/
