According to a survey in 2024, around 30 percent of Chinese respondents said they prefer domestic brands over foreign brands, compared to 25 percent in 2023. International brands still dominate the Chinese consumer markets but with an increasing number of consumers choosing to support local brands.
Preference of domestic and international brands among consumers in China from 2021 to 2024
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PwC Mainland China. (November 8, 2024). Preference of domestic and international brands among consumers in China from 2021 to 2024 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China. "Preference of domestic and international brands among consumers in China from 2021 to 2024." Chart. November 8, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China. (2024). Preference of domestic and international brands among consumers in China from 2021 to 2024. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China. "Preference of Domestic and International Brands among Consumers in China from 2021 to 2024." Statista, Statista Inc., 8 Nov 2024, https://www.statista.com/statistics/1558620/china-brand-preference-by-origin/
PwC Mainland China, Preference of domestic and international brands among consumers in China from 2021 to 2024 Statista, https://www.statista.com/statistics/1558620/china-brand-preference-by-origin/ (last visited May 04, 2025)
Preference of domestic and international brands among consumers in China from 2021 to 2024 [Graph], PwC Mainland China, November 8, 2024. [Online]. Available: https://www.statista.com/statistics/1558620/china-brand-preference-by-origin/
