During a 2024 survey, 86 percent of responding U.S. mobile game app users stated they were at least somewhat frustrated with in-game video ads. Interstitial ads frustrated 82 percent of respondents.
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Level of frustration triggered by selected types of mobile in-game advertising in the United States as of August 2024
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Level of frustration triggered by selected types of mobile in-game advertising in the United States as of August 2024
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Eyeo. (November 29, 2024). Level of frustration triggered by selected types of mobile in-game advertising in the United States as of August 2024 [Graph]. In Statista. Retrieved June 18, 2025, from https://www.statista.com/statistics/1558637/frustrating-in-game-ads-usa/
Eyeo. "Level of frustration triggered by selected types of mobile in-game advertising in the United States as of August 2024." Chart. November 29, 2024. Statista. Accessed June 18, 2025. https://www.statista.com/statistics/1558637/frustrating-in-game-ads-usa/
Eyeo. (2024). Level of frustration triggered by selected types of mobile in-game advertising in the United States as of August 2024. Statista. Statista Inc.. Accessed: June 18, 2025. https://www.statista.com/statistics/1558637/frustrating-in-game-ads-usa/
Eyeo. "Level of Frustration Triggered by Selected Types of Mobile In-game Advertising in The United States as of August 2024." Statista, Statista Inc., 29 Nov 2024, https://www.statista.com/statistics/1558637/frustrating-in-game-ads-usa/
Eyeo, Level of frustration triggered by selected types of mobile in-game advertising in the United States as of August 2024 Statista, https://www.statista.com/statistics/1558637/frustrating-in-game-ads-usa/ (last visited June 18, 2025)
Level of frustration triggered by selected types of mobile in-game advertising in the United States as of August 2024 [Graph], Eyeo, November 29, 2024. [Online]. Available: https://www.statista.com/statistics/1558637/frustrating-in-game-ads-usa/
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