During a late 2024 survey among marketers and media professionals in the United States, approximately 61 percent of respondents included online display advertising among their three most important channels for supporting their organization’s performance marketing goals. Paid social followed at 55 percent, while direct mail and paid search tied for third place, each at 47 percent.
Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024
Characteristic
Share of times respondents selected it among their top three answers
among marketers and media professionals with oversight for direct mail and other advertising/marketing channels; figures show the percentage of times each respondent included an option among their top three selections
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Winterberry Group. (January 6, 2025). Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024 [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group. "Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024." Chart. January 6, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group. (2025). Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group. "Most Important Channels for Supporting Organizations' Performance Marketing Goals According to Marketers and Media Professionals in The United States as of December 2024." Statista, Statista Inc., 6 Jan 2025, https://www.statista.com/statistics/1558649/top-performance-marketing-channels-united-states/
Winterberry Group, Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024 Statista, https://www.statista.com/statistics/1558649/top-performance-marketing-channels-united-states/ (last visited July 06, 2025)
Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024 [Graph], Winterberry Group, January 6, 2025. [Online]. Available: https://www.statista.com/statistics/1558649/top-performance-marketing-channels-united-states/
