Online share of retail sales in the Western Balkans by region 2024

Published by Flora Medve, Apr 15, 2025

In 2024, e-commerce accounted for 6.4 percent of retail sales in Montenegro, the highest figure recorded in the Western Balkans. North Macedonia and Bosnia and Herzegovina followed in the ranking.

Online share of retail trade in the Western Balkans in 2024, by region

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2024

Region

CEE

Survey time period

2024

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in the Western Balkans "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in the Western Balkans

Overview

8

Albania

5

Bosnia and Herzegovina

7

North Macedonia

5

Montenegro

7

Serbia

8

Further Content: You might find this interesting as well

Topics

E-commerce in the Western BalkansGen Z online shopping behaviorBeauty and personal care e-commerce in EuropeE-commerce in the European UnionOnline grocery shopping behavior
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.