Influence of online video on regular TV time in the U.S. 2024, by age

Published by
Julia Stoll,
Feb 20, 2025

Viewing habits across age groups reveals a significant trend towards non-premium online video consumption on, for example, YouTube at the expense of regular television, meaning traditional TV and streaming alike. A 2024 survey found that over half of U.S. viewers aged 13 to 24 stated to watch less regular TV due to online video content, while older viewers were more likely to watch the same amount of TV.

Impact of non-premium online video content on regular TV viewing time in the United States as of December 2024, by age group

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Release date

January 2025

Region

United States

Survey time period

December 2024

Number of respondents

1,307 respondents

Age group

13-74 years

Special properties

non-premium online video viewers

Method of interview

Online survey

Supplementary notes

Original question: “What kind of impact has the time you spend watching online videos had on the amount of “regular” TV you watch: TV shows and movies?”

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