In a survey conducted in March 2024, investing in style and aesthetics ranked as the biggest opportunity for accommodation businesses over the next six months. While 69 percent of respondents mentioned this opportunity, only around a quarter of the sample indicated promotion on traditional media.
Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024
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Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024
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The survey included 80 respondents from each of the following markets: Austria, Greece, Italy, the Netherlands, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, and Spain; then 90 respondents each in France and Germany, and 200 respondents from other European countries (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, and Croatia).
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Booking.com, & Statista. (May 21, 2024). Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024 [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com, und Statista. "Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024." Chart. May 21, 2024. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com, Statista. (2024). Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024. Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com, and Statista. "Biggest Opportunities for Accommodation Businesses over The next Six Months in Europe as of March 2024." Statista, Statista Inc., 21 May 2024, https://www.statista.com/statistics/1558817/main-opportunities-accommodation-businesses-europe/
Booking.com & Statista, Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024 Statista, https://www.statista.com/statistics/1558817/main-opportunities-accommodation-businesses-europe/ (last visited May 18, 2025)
Biggest opportunities for accommodation businesses over the next six months in Europe as of March 2024 [Graph], Booking.com, & Statista, May 21, 2024. [Online]. Available: https://www.statista.com/statistics/1558817/main-opportunities-accommodation-businesses-europe/
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