In a survey conducted in March 2024 among European accommodation businesses, 50 percent of respondents in Austria considered the use of AI chatbots during the booking process as a main opportunity over the next six months. In contrast, only around a quarter of respondents in France believed the same.
Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country
The survey included 80 respondents from each of the following markets: Austria, Greece, Italy, the Netherlands, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, and Spain; then 90 respondents each in France and Germany, and 200 respondents from other European countries (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, and Croatia).Â
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Booking.com, & Statista. (May 21, 2024). Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com, und Statista. "Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country." Chart. May 21, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com, Statista. (2024). Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com, and Statista. "Share of Accommodation Businesses That Considered The Use of Ai Chatbots during The Booking Process as a Main Opportunity over The next Six Months in Europe as of March 2024, by Country." Statista, Statista Inc., 21 May 2024, https://www.statista.com/statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
Booking.com & Statista, Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country Statista, https://www.statista.com/statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/ (last visited April 21, 2025)
Share of accommodation businesses that considered the use of AI chatbots during the booking process as a main opportunity over the next six months in Europe as of March 2024, by country [Graph], Booking.com, & Statista, May 21, 2024. [Online]. Available: https://www.statista.com/statistics/1558826/interest-ai-chatbots-accommodation-businesses-europe/
